What’s most important to you when choosing bathroom products?
“They have to be recognised as good, solid products. For example, as a building craftsman, I check to make sure there isn’t a string of complaints linked to the products that will make things tough for us and for our customers,” says Tomas. “The logistics must run smoothly, the deliveries must be orderly in every respect, and the people must be good to work with. Briefly put, we’re looking for a high level of service. The safety aspect is important, too – i.e. the products must comply with the safety rules and regulations that apply on the Swedish market. There are some suppliers who take shortcuts, which can result in the project failing an inspection,” he explains. “And we don’t want to risk it.”
Why have you chosen to work with Gustavsberg?
“Apart from the fact that I’m delighted with the quality of the product, the feeling you get when you hold the products in your hand is good and distinctive. I always know what I’m getting, and I know that there won’t be any installation issues. This is the advantage of working with one and the same supplier. I’m a big fan of Gustavsberg as I’ve installed a lot of their products myself.”
What’s most important to house buyers?
“A growing trend we’re seeing is that customers are becoming more and more interested in design, and they’re increasingly keen to have the chance to make their own choices and influence the outcome. Our unique selling point is that we never rely on standard solutions – we always let the customer choose. When it comes to choosing products, a lot of people want to stick to a single range to ensure a neat, uniform result. In most cases, customers choose the holistic style they know from home.”